Thien Bui

“I co-founded Rentsy five years ago, initially as a rental platform, which later evolved into a property marketplace. Beyond leading the UX and front-end development, I designed and executed the SEO strategy from the ground up. This included creating keyword-focused content, optimizing site structure, and actively reaching out to authority websites for guest blogging opportunities. Through consistent networking and relationship building, I secured high-quality backlinks that strengthened domain authority, increased organic visibility, and attracted qualified traffic to the platform.”

• Combining technical SEO with UX delivers compounding results
• Continuous collaboration with product/dev teams is essential

I built a dedicated lead generation platform for Bali visas, using Astro JS for a fast, modern frontend and Notion as a backend for easy content management. Originally created for a Bali-based digital agency to attract and convert international customers, the platform now enables me to reach out to multiple visa agencies and sell qualified leads directly. This approach helps agencies access a steady stream of potential clients, while the site continues to provide up-to-date visa information and guides for a global audience.

• Combining a modern frontend (Astro JS) with a flexible backend (Notion) enables rapid content updates and great SEO
• Understanding the needs of both the agency and international customers was key to building an effective lead generator
• Technical SEO and clear user journeys are essential for converting global traffic

Gowild Honey Bali is a resell business focused on organic jungle honey, led by Ni Made Suartini. My main goal was to find local partnerships and get our products into more shops and hands across Bali. I built a website where customers can easily place orders online, and designed the logo and product labels to give the brand a strong, authentic identity. Through targeted SEO, the site now ranks #1 for the keyword "Best honey in Bali," helping us reach both locals and tourists searching for high-quality honey.

• Building a strong local brand and online presence is key for product-based businesses in Bali
• Combining web development, SEO, and design skills can drive both visibility and sales
• Partnerships with local businesses help expand reach and credibility

I co-founded a Vietnamese café in Bali in 2017 and ran it until 2021, when we closed due to COVID-19. We were early in bringing Vietnamese food to the island and became known locally as a pioneer. Growth came mainly through Local SEO: within the first six months we reached the top-3 local results in our area on Google, which drove consistent walk-in traffic.

• 2017: Opened the café.
• 2017–2018: Local SEO setup and review program; reached top-3 locally.
• 2020–2021: COVID-19 impact; operations wound down; closed in 2021.

• Accurate, up-to-date information beats polish for local search
• Simple, consistent systems for reviews and photos go a long way
• Local links and community mentions compound over time