Thien Bui

Thien Bui

SEO & Front-End Specialist

Technical SEO Analytics Web Performance UX-Focused

Data-driven, results-oriented, and passionate about building high-performing, user-friendly websites.

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About Me

Over the past 6+ years, I've partnered with businesses to drive growth through hands-on technical SEO, in-depth analytics, and collaborative front-end development. My journey as an entrepreneur began when I left the corporate world to build my own ventures, including running a café in Bali and launching digital projects from the ground up. This experience taught me the importance of adaptability, resilience, and creative problem-solving—skills I now bring to every client engagement. My daily toolkit includes Google Search Console, GA4, Ahrefs, and (vibe) coding skills in HTML, CSS, and JavaScript. I specialize in turning complex SEO challenges into clear, actionable strategies that boost organic traffic and deliver real business results—always with a focus on user experience and measurable impact.

  • Certifications: Google Analytics, Google Tag Manager
  • Languages: English, Dutch, Vietnamese

My Book

SEO Book Cover

From Cubicle to Freedom - How to Build and live a life on your own terms

By Thien Bui · 2024

I lived and worked from Bali for a little over five years. I wrote From Cubicle to Freedom to document what I learned and how my approach changed over time. Below are the chapters as they appear in the book.

Chapters

  1. Chapter 1. The power of a positive mindset
  2. Chapter 2. The art of living your dream
  3. Chapter 3. Learning from Failure: The key to success
  4. Chapter 4. Hustling and grind: Building a Life on your terms
  5. Chapter 5. The company you keep: How to choose the right friends and partners.
  6. Chapter 6. The Network Effect: How to build relationships that matter
  7. Chapter 7. Slow and steady Wins the Race: Embracing the journey
  8. Chapter 8. Overcoming insecurities: Finding confidence and success
  9. Chapter 9. Happiness is a choice: Creating your own joyful life
  10. Chapter 10. From impulsive to intentional: Making better decisions
  11. Chapter 11. The joy of giving: Why generosity matters
  12. Chapter 12. Our Journey as Café Owners and Lessons We Learned

Core Skills & Tools

SEO & Analytics
  • Google Search Console (GSC)
  • Google Analytics 4 (GA4)
  • Ahrefs,Moz
  • Keyword Research & Content Mapping
Technical & On-Page SEO
  • Core Web Vitals Optimization
  • Structured Data / Schema Markup
  • Internal Linking Architecture
  • SEO for JavaScript-heavy Sites (astroJS)
  • Mobile & Accessibility SEO
Front-End & CMS
  • HTML5, CSS3, JavaScript
  • Bootstrap 5, Tailwind CSS
  • WordPress
  • Git
  • PageSpeed Insights, Lighthouse
  • GraphQL
Other SEO Portfolio Essentials
  • SEO Audits & Reporting
  • Content Briefs & Editorial Strategy
  • Link Building & Digital PR
  • International & Multilingual SEO
  • SEO Training One on one

Highlighted Projects

Rensty Project
Rensty – Property Rental Platform

SEO & front-end optimization for a fast-growing property rental startup, driving organic leads and improved UX.

Bali Visa Hub Project
Bali Visa Hub

Technical SEO and content strategy for a leading Bali visa agency, resulting in top rankings and increased conversions.

Gowild Honey Bali Project
Gowild Honey Bali

Organic growth and e-commerce SEO for a sustainable honey brand, boosting search visibility and online sales.

Banh Mi & Beans Cafe Bali
Banh Mi & Beans

A Vietnamese sandwich café in Bali, Banh Mi & Beans was one of the pioneers of Vietnamese food on the island. Our fresh banh mi and authentic flavors quickly made us a local favorite, loved by many in the community.

Publications & Guest Posts

  • Just Go digital nomad interview
    🏆 Interviewed by Just Go
    Issuu – 23 February 2023

    Een analyse van de stille revolutie op de werkvloer en hoe bedrijven moeten reageren op deze nieuwe mindset onder werknemers.

    Just go

Let's Grow Your Organic Performance

I'm open to full-time roles, freelance consulting, and cross-functional collaboration.

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